King’s looks to Bromley students to help drive up membership
King’s looks to Bromley students to help drive up membership
A group of 23 health and social care students has been working with staff from King’s to develop new and exciting ways to promote the benefits of joining the Trust to young people.
The project concluded in November 2015, with the students presenting the Trust with ways of improving its membership ‘offer’ to young people, as well as how best to communicate with them through some vibrant new design ideas for a membership leaflet and poster.
As a Foundation Trust, King’s currently has 11,000 members, of which only 150 are aged 16-21. Anyone living locally or who is a patient can become a member of the hospital, and the Trust wants to do more to attract young members.
Membership is free, and enables local people to get more involved in their local hospital. Members are the first to hear about news and events, and can also stand to be elected onto the Trust’s Council of Governors, so have a real influence in how the Trust runs.
As part of the project with King’s, the students conducted research and carried out surveys with their peers, which has given the Trust some great ideas about how to encourage young people to join King’s.
Many young people said membership could be improved by offering work experience opportunities at King’s, as well as greater use of social media such as Facebook and Twitter.
As well as being beneficial to the Trust, the project helped students gain experience of team working, research, report writing, presentation skills, as well as design and marketing.
Helen Merati, Engagement and Experience Manager at King’s, said: “We are really pleased to have worked with Bromley College on this exciting project. The students have shown a real enthusiasm for the project, and we are confident their input will help us improve our membership ‘offer’ for young people.”
Student Emily Bryant (pictured) said: "The King's Project has helped me develop new skills and view the organisation in a different way. My team working skills have vastly increased through both working with peers and King's staff members. It is exciting to be part of something that could engage people in the NHS and my understanding of what makes a hospital work, how busy it is and the different aspects that are part of it."
King’s will now take the findings from the group and use them to inform future recruitment initiatives with young people in Bromley.
To find out more about becoming a member, visit our website
For further information please contact:
Chris RolfeDeputy Director of Communications
chris.rolfe@nhs.net
Extension: +44 (0)20 3299 3006
Notes to editors
1. King’s College Hospital NHS Foundation Trust is one of the UK’s largest and busiest teaching hospitals, training over 900 dentists, 750 doctors and 300 nurses every year. The Trust is recognized internationally for its work in liver disease and transplantation, neurosciences, cardiac, haemato-oncology, stroke and major trauma. On 1 October 2013, King’s took over the running of the Princess Royal University Hospital in Bromley and Orpington Hospital, as well as some services at Beckenham Beacon and Queen Mary’s Hospital, Sidcup. The new enlarged organisation has over 10,500 staff and provides over 1 million patient contacts a year. 9,000 babies are delivered by our hospitals each year, and over 750 patients come to our Emergency Departments every day. For more information, please visit the website. You can also support the work of King’s College Hospital at www.togetherwecan.org.uk
2. King’s Health Partners Academic Health Sciences Centre (AHSC) is a pioneering collaboration between King’s College London, and Guy’s and St Thomas’, King’s College Hospital and South London and Maudsley NHS Foundation Trusts.
King’s Health Partners is one of only six Department of Health-designated AHSCs in England and brings together an unrivalled range and depth of clinical and research expertise, spanning both physical and mental health. Our combined strengths will drive improvements in care for patients, allowing them to benefit from breakthroughs in medical science and receive leading edge treatment at the earliest possible opportunity.
Our partnership brings together...
- three of the UK’s leading NHS Foundation Trusts;
- one of the top 30 universities in the world;
- services provided over 225 locations, including seven hospitals and community and mental health centres;
- 2.2 million patient contacts each year;
- 31,000 staff;
- 25,000 students;
- a combined annual turnover of £2.8bn.
... to advance health and wellbeing by integrating world-class research, care and teaching.
3. At King’s College Hospital we fundraise for the best in treatment, research and health education, leading-edge equipment and improving well-being in our communities. By uniting doctors, nurses, researchers and academics with our supporters and volunteers we can provide the best patient care that goes above and beyond. Find out more and support us at togetherwecan.org.uk